Example of how Type & Strategy can make/break marriage & business [case study] 

by Evelyn Levenson

It’s easy for me to talk about the power of using Type and Strategy in our lives (I’m a bit biased, of course!), but it makes the most sense when we can hear how it really impacts other people in their lives.

So I thought I’d share a quick story with you about Karen and Sergio and how they used their Types and Strategies to improve their marriage (of 27 years) and their business.

When Karen came to me for a Reading, she was struggling. She and her husband run a gallery together… he is the artist and she manages the business.

  • She was worn out from the daily operations of being at the gallery every day
  • She wasn’t using her true brilliance for strategically increasing their business
  • They were irritated with each other from the whole process

First, we focused on her. She is a Manifestor so she is designed to initiate things and get the ball rolling, but not to do all the work of implementing and follow through.

As Karen learned her Type and Strategy, she realized that it wasn’t correct for her, energetically, to work “in” the gallery and she was much more effective (and happier) when she worked “on” the gallery with her innovative ideas.

So she started delegating more to their employee and spending less time there. And her husband, the artist, started spending more time in the gallery which felt good to him and the customers loved being able to meet and talk with the artist himself.

Their pattern for implementing ideas to grow the gallery’s business had been that she would enthusiastically share a new idea with him (maybe a new painting style, new subject matter, or different arrangement of the gallery), and he would begin the process of shifting his work and moving things around to implement her idea.

But within no time, she would have several new ideas and be eager to implement those instead. She’s a Manifestor so that approach of “throwing spaghetti against the wall to see what sticks” is correct for her. She’s designed to have lots of ideas and start things.

But Sergio, who is a Projector, was exhausted from trying to keep up with her ideas. He had energetic whiplash from the speed of her frequent changes in direction! And it was a source of friction and frustration for both of them.

As they understood the dynamics of their different Types and Strategies, they realized that he could simply wait until some of her ideas “stuck to the wall” before he began implementing. And she agreed to “invite” him to implement an idea only when she felt good and clear about pursuing that particular idea.

They were so excited (and grateful) to have simple and sensible solutions to their issues. Their respective Types and Strategies were honored. And above all, the solutions felt inherently right to both of them.

Also, by her own admission, Karen said that the core Manifestor strategy of “informing before acting” had literally changed her life!

Now, they did both have personal Readings with me, plus a Relationship Reading, but here’s the point I want to drive home:

What had the greatest impact for them was simply knowing their basic Type and Strategy… which is ALL explained in my Success by TYPE courses.

You can learn more about the Courses here:


P.S.  We’re not all meant to succeed in the same way.  What works for one person won’t work for another.  Learn more

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